JewishBostonTeens.com
Copywriting, Creative Direction & Project Management
Built & Launched a New Website
After over a year of planning and development, JewishBostonTeens.com launched in Sept. 2019.
I was responsible for managing the project, working with internal and external stakeholders to transform a list of ideas into a cohesive and robust website.
Whether it was cataloging every single page type on JewishBoston.com (from which the teens site was developed), providing creative direction for a photoshoot, writing the homepage page copy, managing UX and running focus groups or creating the tagline on which our entire launch campaign was based, I had my hands in every aspect of the project.
The result? A dedicated resource that’s setting the North American standard for Jewish teens, their parents and the professionals who work with them.
I also wrote and edited our partner resource kit and instructions for the launch campaign. This key piece was outsourced to a freelance designer, with whom I worked closely to develop this.
Project Notes
Partner in crime: Brett Lubarsky
With significant contributions by Julie Vanek
Creative Team behind the launch campaign: Amanda Abramo, Katherine Eckenfels, Sophie Mortman and Tony Dettore
Web development: RGB Media
Photograhy: Kayana Szymczak